Facebook exit in nav.The Facebook icon sends engaged visitors off-site before they ever reach the form.
No trust above fold.QBCC licence 15512517 is buried in the footer — nothing says "licensed builder" up top.
No process section.Visitor doesn't know what happens after they enquire. No next steps = no commitment.
No CTA near proof.Gallery visitors have peak intent — but no phone, no form, no next step here.
Facebook footer exit.Social link sends warm leads away right before the contact form.
No guarantee.$50k+ projects need risk reversal. No fixed-price, warranty, or workmanship pledge anywhere.
Unverified reviews.Text quotes only — no Google star badge or review link to confirm they're real.
No urgency.No "bookings filling for Q3" or slot pressure. Zero reason to call now vs next month.
Phone in header.Click-to-call above the fold — kept in the rebuild.
Real project photos.Genuine renovation work in the hero — the rebuild keeps these front and centre.
25+ project gallery.The strongest trust signal on the page. Keep it — just add a CTA beside it.
7 real project photos.Completed client jobs on display — rare credibility for this trade.
